PROJECT: SONY 2008 IFA // CLIENT: D-FUSE

The ‘Bravia’ was the world’s first 200Hz LCD TV and boasts the ‘smoothest picture ever’.

The film was shot using a ‘MotionPro Y-5’ hi-speed camera. This gave us 500fps at twice HD resolution, enabling us to ramp the speed from normal to super slow motion, so as to articulate the sense of increased smoothness.