PROJECT: PROJECTION MAPPING // CLIENT: VODAFONE
Shot in a single take, popular mobile handsets were spray-painted white and brought to life with 3D projection mapping techniques that appear like a hologram on a flat plinth surface.
The 3D effect was enhanced by a roving "sweet spot" that had to be matched precisely by the camera for the illusion to work.
We got all our favourite people in on the act and spent a month experimenting and discovering just how far we could push the illusion. Good fun!
Thanks to Sandra for documenting the whole merry shindig. (www.meorme.com)
Barney Steel (FND)
Robin McNicholas (flat-e)
Senior Art Director:
Jamie O'Brien (TBG)
Alex Hill (TBG)
Murat Pak (UNDREAM)
Memo (MSA Visuals)
Projector Rig Creation:
Phil Mayer (Gaianova)
Dan McNicholas White
Sandra Ciampone - www.meorme.com