thefoundcollective

PROJECT: PROJECTION MAPPING // CLIENT: SONY ENTERTAINMENT NETWORK

Making of



We are very proud to bring to you a whole new batch of projection-mapping videos as part of our collaboration on the ongoing Marshmallow Laser Feast projects.

This time it was a project for Studio Output and their client Sony Playstation.  

We wanted to push video mapping on from anything that has been done so far. Using live puppetry, 3D tracking, pyrotechnics (and a whole bunch of our friends' spare time) we transformed a room into three different vignettes. Can you guess the films?!

It was all lots of fun!  A very big thank you to all our friends and Studio-Output for their support and putting their trust into our maverick efforts!

Agency: Studio Output
Agency Producer: Ian Hambleton

Directed by MarshmallowLaserFeast
Mehmet Akten (MSA Visuals)
Robin McNicholas (Flat-E)
Barney Steel (FND)

Produced by The Found Collective

Post Production Producer: Ian Walker
Production Assistant: Nadine Allen
Production Secretary: Kavya Ramalu

Cameraman/Steadicam/AR: Thomas English
Focus Puller: Richard Bradbury
Camera Assistant: Celia Clare-Moodie
Assistant Director: Jonathan Stow
Digital Imaging Technician: Philip Davies

3D Artist: Jools Peacock
3D Artist: Dirk Van Dijk
3D Artist: Raffael Ziegler
3D Artist: Alex Trattler
Programmer: Tobias Barendt

Art Department Director: Neil Lambeth
Art Department Assistant: Elise Colledge
Set Construction: Oli van der Vijver

Assistant Director: Robert Pybus

Actor: Gareth Cooper

Puppeteer: Kimberly Morrison
Puppeteer: Rhimes Lecointe
Puppeteer: Jen Bailey-Rae
Puppeteer: Tashan
Puppeteer: Ralph Fuller
Puppeteer: Frederick Fuller
Puppeteer: Jane Laurie
Puppeteer: Sandra Ciampone
Puppeteer: Robert Pybus

Runner: Daniel McNicholas White
Runner: Maddie McNicholas
Runner: Nick White
Runner: Rosa Rooney

Photography: Sandra Ciampone

PROJECT: BRAND FILM // CLIENT: MOTHER

A brand film for Mother. Produced by Joyrider.

It was a quick turn around project for The General Assembly NYC, we had to shoot a conversation with Sir Paul Smith and animate his thoughts around him.

PROJECT: MUSIC VIDEO // CLIENT: SONY/SYCO

Our second video on the trot for Miss Lloyd and this time there's a "whole lotta love"!

Shot in a single day in the heart of London City with two camera units and some lovely VFX work from our friends over at Mainframe, the video features thousands of balloons and inflatables as well as a rooftop performance from American singer/songwriter/producer Mike Posner.

Produced & Directed @ FND.

Director: Mike Sharpe
Producers: Phil Tidy & Kwok Yau
DOP: Dan Trapp
Comissioner: Mike O'Keefe
Editor: Mike Prior @ NTSH (London)
Colourist: Thomas Urbye @ The Look
Art Director: Louise Corcoran
Post VFX: Mainframe
2nd Unit Directors: Marcus Moresby & Barney Steel
2nd Unit Cameraman: Deane Thrussell
Photography: Sandra Ciampone @ www.meorme.com

PROJECT: MUSIC VIDEO // CLIENT: SONY/SYCO

Our first big pop promo for Cher Lloyd's all important debut single, "Swagger Jagger". It was a highly ambitious project for what was Cher's first ever solo music video, with several different setups and locations, choreographed dance routines, breakdancers, green screen performances, a huge location shoot and a whole heap of CGI madness!

Working closely with Cher's brand/art directors Studio Output, we teamed up once again with our good friends at Mainframe who worked on a multitude of animations and visual effects to help us create Cher's 'urban wonderland'.

Directors: Mike Sharpe & Marcus Moresby
Production Company: FND
Comissioner: Mike O'Keefe
Producer: Sean Stuart @ NTSH (London) Ltd
Animation/VFX/POST: Mainframe
Post Producer: Emma Phillips @ Mainframe
Editor: Mike Prior @ NTSH (London) Ltd
Grade: Thomas Urbye @ The Look
Brand & Art Direction: Studio Output (UK)
Additional Animation: FND
DOP: WIll Bex
Steadycam Op: Thomas English
Production/Location Manager: Elliott Tagg
VFX Supervisors: Liam Chapple/Chris Hardcastle @ Mainframe
Production Designer: Monica Black
Stylist/Cher: Ayishat & Louise
Hair/Cher: Louise Teasdale
Make-Up/Cher: Lucy Bridge
Stylist/Dancers & Extras: Joseph Crone
Choreographer:Tommy Franzen
Documentary Directors: Barney Steel/Sandra Ciampone
Stills Photography: Steve Glashier @ NTSH (London) Ltd and Sandra Ciampone @ www.meorme.com

PROJECT: LIVE/INTERACTIVE // CLIENT: SAATCHI & SAATCHI

The Saatchi & Saatchi New Directors’ Showcase is one of the highlights of the Cannes Lions Festival. Their senior creative team, Jonathan Santana & Xander Smith, came up with the initial concept. ‘Hello Future’ - a dark, retro-futuristic setting with a ‘HAL-like' host.

We teamed up with our good friends and longtime collaborators Memo Atken (MSA Visuals) and Robin McNicholas (Flat-e) to direct the visual performance. We also created graphics for the ‘HAL’ character, the titles, and various other ‘interludes’.

We worked closely with Aaron Meyers who developed the kinect performance software for Jamie Lidell's section, and the stage, lighting and sound designers to pull together the overall look and feel.

We had a very interesting process for the creation of the content which was created on what we call 'the HAL Rig'. It is a very analogue process utilising found objects such as a step ladder, a couple of broom sticks, rear projection perspex, large metal bowl, bin bags, gaffer tape and glass prisms. These were then filmed with a handheld pointgrey dragonfly2, sending this live feed into a laptop running modul8. We then played with a few midi sliders and knobs to deform and affect the images in realtime which we then project onto perspex and film.

It was truly an amazing collaboration between so many talented people and we were lucky that the client had full faith in us to allow us to go as crazy as we wanted.

Behind the scenes documentation, videos and images coming soon...

'The Line' is our latest animated commercial for UBS and is a montage of various classic F1 circuits from around the world, see if you can spot 'em all!

The commercial was produced by Joyrider for Publics and was designed and animated along with the extremely talented boys over at Mainframe. Check out the second movie clip to see a breakdown of some of the pioneering techniques they employed to pull off what we needed.

PROJECT: PROJECTION MAPPING // CLIENT: VODAFONE

Shot in a single take, popular mobile handsets were spray-painted white and brought to life with 3D projection mapping techniques that appear like a hologram on a flat plinth surface.

The 3D effect was enhanced by a roving "sweet spot" that had to be matched precisely by the camera for the illusion to work.

We got all our favourite people in on the act and spent a month experimenting and discovering just how far we could push the illusion. Good fun!

Thanks to Sandra for documenting the whole merry shindig. (www.meorme.com)


CREDITS

Directors:
Barney Steel (FND)
Robin McNicholas (flat-e)
Senior Art Director:
Jamie O'Brien (TBG)
Art Director:
Alex Hill (TBG)
VFX Artists:
Murat Pak (UNDREAM)
Matthias Müller
Svenja Frahm 
Robin Mcnicholas
Barney Steel
Rob Pybus
DOP/Steadycam Operator:
Thomas English
Studio/Techincal Supervisor:
Memo (MSA Visuals)
Projector Rig Creation:
Phil Mayer (Gaianova)
Production Assistant:
Dan McNicholas White
Documentary Photography:
Sandra Ciampone - www.meorme.com

PROJECT: MUSIC VIDEO // CLIENT: WARNER MUSIC

We received a locked-down signed-off edit of live footage that had been rejected by the label and were asked to process and stylize it. We worked with Memo Akten at MSA Visuals to create a custom openframeworks app that we used to process the rotoscoped edit.

Director:Barney Steel
Compositing/Post:Raoul Paulet, Barney Steel & James Medcraft
Software development:Memo Akten

PROJECT: MUSIC VIDEO // CLIENT: MUTE RECORDS

The video uses a series of different graphical techniques including some custom software made by our good friend Memo. Written with C++/ openFrameworks the software allowed us to feed our Red camera footage through it to generate some incredible real-time HD particle effects.

Video Commissioner: John Moule
Directors: Barney Steel & Rob Chandler
Producer: Sam Brown