PROJECT: ANIMATION // CLIENT: ONE

Every now and then a job comes along that you just can't turn down...

"agit8" was a live event held at the Tate Modern on the Southbank from the 11th June - 13th June, just ahead of the G8 summit, with the aim of inspiring the next generation of activists to 'get on their soapboxes' and pressurize the G8 to take action to help eradicate extreme poverty by 2030.

We spent six weeks working directly with Richard Curtis and ONE to conceive and create 30 minutes of original content, which was projected on to the facade of the Tate Modern. The final product is part art installation, part documentary film and it involved working with a range of techniques and mixed media - incorporating music, speech, video, animation and motion graphics.

Once we had the rough concept sketched out, the team went about enlisting some of the biggest names in music today, as well as actors such as Colin Firth and Chiwetel Ejiofor, to contribute protest songs and speeches that were then woven into the film. We also commissioned a number of artists, illustrators and animators to create individual pieces of work to bring particular aspects of the story to life. The finished film takes a kaleidoscopic tour through some of the biggest protest movements of the last 100 years – from Civil Rights, Apartheid and Occupy, right the way up to the most pressing issue of our times : Extreme Poverty.

Global Creative Director, ONE Campaign : Roxane Philson
Writer and Executive Producer Richard Curtis
Production Company : FOUND
Creative Director : Mike Sharpe
Producer Sue Dhaliwal
Art Director : Ben Collier-Marsh
Associate Producer : Hannah Cameron
Animators : Christopher Shone, Tom Langton, Jonathan May
Editor : Mike Prior
Sound Design : Ade Pressly
Projection Consultant/Producer : Sam Pattinson
Music Consultant : Toby Slade-Baker
Contributors : Ian Wright, Sweet Crude (Fraser Davidson, Simon Tibbs and Dina Makanji), Olive Johnson